Detail of the mural I painted for the reception area of the Blue Chip company Imagem (now Concord Music Group) : October 2017 - Jan 2018 Through the years I've undertaken many (mainly design related) roles: Challenge: Paint a mural:
That was the brief that was sitting on my desk. Luckily I felt I could create a piece of art that:
My appetite for taking managed risks is fairly low. I've undertaken many roles through my career (see below) - many of which are responding to complex challenges: I'm used to getting my teeth sunk into a new brief! The opportunity also arrived across my lap at a time when I was starting to explore the question: How can I bring 15 years experience in design and innovation to the world of art? Challenge to pitch for the mural :: accepted! ------------------------------------------ In this article (part 1) I cover: 1. Project context 2. Mural brief In Part Two of this blog post I'll cover: 3. Designing three 'inspirations' 4. Creating the mural In Part Three of this blog post I'll cover: 5. Finishing the mural 6. Creating a post-care package for the mural ------------------------------------------ 1. Project Context: Imagem (Now Concord Music Group) is one of the largest publishing music businesses in the world - responsible for managing 400,000 pieces of music for musicians including Madonna, Radiohead and Theatre productions such as the Sound of Music. As part of a new office fit-out they wanted a mural artwork that was beautiful, inspirational and most importantly related to their business for their London corporate HQ. They were moving into larger offices and their plan was to incorporate a new artwork that would add the sizzle to the wider office design. A friend and fellow artist Anne-Laure Carruth recommended me for the job. I went to meet them and saw the space and heard about their plans for the look, feel and function of the new office. Brief: the artwork was to be painted on top of these service doors. 2. Mural brief: This included 3 core components:
The client asked me to develop and present 3 art ‘Inspirations’: high level ‘starting-points’ from which to develop a full artistic concept. If they liked one: they'd consider commissioning me to paint the mural. The gauntlet was thrown down. -- Coming next... Part 2 - find out how I created the three 'inspirations'
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